This Privacy & Cookie Policy (the "Policy") explains how Frankrios LLC ("Frankrios LLC," "Brand Wonder," "we," "us," or "our") collects, uses, discloses, and safeguards information when you visit brand-wonder.com (the "Website").

Company / Notice Address (including privacy requests)

Key Points Up Front (Please Read)

• The Website is primarily an informational affiliate marketing website.
• The Website does not offer user accounts, shopping carts, or direct purchases through us. Purchases happen on third-party websites you choose to visit via links on our Website.
• We may use cookies and similar technologies for basic site functionality, analytics, and affiliate link tracking.
• Depending on your location (e.g., California or the European Economic Area/United Kingdom), you may have certain privacy rights described below.

By using the Website, you acknowledge you have read and understood this Policy. If you do not agree, please do not use the Website.

1. Scope and Definitions

1.1 Scope

This Policy applies to information collected through:

• the Website and pages that link to this Policy; and
• communications you send to us (for example, by mail to our notice address).

This Policy does not apply to third-party websites, services, or applications (collectively, "Third-Party Sites") that may be linked from our Website, including retailers, advertisers, affiliate partners, social media platforms, or analytics providers. Those Third-Party Sites have their own privacy policies and practices.

1.2 Definitions

• "Personal Information" (or "Personal Data") generally means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with a particular individual or household.
• "Processing" means any operation performed on Personal Data, such as collection, storage, use, disclosure, or deletion.
• "Cookies" are small text files placed on your device to store information about your visit and preferences.
• "Device" means the computer, phone, tablet, or other device you use to access the Website.
• "Affiliate Links" are links that may include tracking parameters, which can result in us receiving compensation if you take certain actions (such as purchasing on a Third-Party Site).

2. The Information We Collect

Because the Website is primarily informational, our collection is typically limited to standard technical and usage data and cookie-based identifiers.

2.1 Information You Provide Voluntarily

We may collect information you choose to provide to us, such as:

• Correspondence content: if you send us mail or otherwise contact us, we may keep a record of your message and any information you provide.

We do not require you to provide Personal Information to browse the Website. We do not provide user accounts. We do not process payments.

2.2 Information Collected Automatically

When you visit the Website, we (and our service providers) may automatically collect certain information, which may include Personal Information under some laws:

• Device and connection information: device type, operating system, browser type/version, language settings, and related technical data.
• Log and usage information: pages viewed, links clicked, time spent, referring/exit pages, date/time stamps, and interaction patterns.
• Identifiers and approximate location: IP address, general geographic region (e.g., city/state level derived from IP), and similar identifiers.
• Cookie and similar technology data: cookie IDs, advertising identifiers, and other online identifiers.

2.3 Information from Third Parties

We may receive limited information from third parties, such as:

• Affiliate networks or partners: reporting about link clicks, conversions, and commission eligibility (often in aggregated form, and sometimes tied to a click ID rather than your name).
• Analytics providers: aggregated site usage metrics and technical information.

Important: We do not control how Third-Party Sites collect or use your information after you leave our Website. If you click an affiliate link and make a purchase on a retailer's site, that retailer's privacy policy governs their processing.

3. Cookies and Similar Technologies

3.1 What We Use Cookies For

We may use cookies and similar technologies (such as pixel tags, web beacons, SDKs, and local storage) for purposes that may include:

• Strictly Necessary / Essential: enable core functionality (e.g., security, load balancing, preventing fraud/abuse); remember basic preferences (where applicable).
• Analytics / Performance: measure traffic and visitor behavior; understand which pages perform well; diagnose errors and improve the Website.
• Affiliate Link Tracking: track that you clicked an affiliate link from our Website; attribute potential commissions to us when you purchase on a Third-Party Site (according to the Third-Party Site's rules).
• Advertising / Marketing (if implemented): help understand effectiveness of content and placements; limit repeated display of certain messages (where applicable).

We may not use every category at all times. Our cookie usage can change based on the tools and partners we use.

3.2 Google Analytics (If Used)

If we use Google Analytics or similar analytics tools, those tools may set cookies and collect usage and device information to help us understand Website performance. Where feasible, we may configure analytics settings intended to reduce identifiability (for example, using IP anonymization or similar controls where available). Google's ability to use and share information collected is governed by Google's terms and policies, not ours.

3.3 Third-Party Cookies

Some cookies may be set by third parties whose content or tools appear on the Website (e.g., embedded media, analytics, or affiliate tracking). These third parties may recognize your device across different websites and sessions, subject to their own policies and applicable law.

3.4 How to Manage Cookies

You can generally control cookies through:

• Browser settings: Most browsers allow you to delete or block cookies and manage site-specific permissions.
• Device settings: Some devices provide controls over advertising identifiers.
• Third-party opt-outs: Some analytics/advertising providers offer opt-out mechanisms.

Important: Blocking certain cookies may affect Website functionality and may prevent certain features from working properly (including correct affiliate tracking).

4. How We Use Information

We may use the information we collect for purposes including:

4.1 Operating and Improving the Website

• provide and maintain the Website;
• monitor performance and troubleshoot issues;
• improve content quality, layout, and user experience.

4.2 Analytics and Measurement

• understand traffic patterns and what content users find helpful;
• measure engagement and improve editorial planning.

4.3 Affiliate Marketing and Commission Attribution

• record that a user clicked an affiliate link;
• generate aggregated reports about affiliate performance;
• detect invalid traffic or fraud.

4.4 Security and Integrity

• protect against malicious activity, spam, and abuse;
• enforce our Terms & Conditions and protect our rights.

4.5 Legal Compliance

comply with applicable law, regulation, legal process, or governmental request.

5. Legal Bases for Processing (GDPR/UK GDPR)

If you are in the European Economic Area ("EEA"), United Kingdom, or Switzerland, we process Personal Data only when we have a lawful basis. Depending on the context, lawful bases may include:

5.1 Consent

We may rely on consent for certain non-essential cookies or similar technologies where required by law. Where consent is used, you may withdraw consent at any time by adjusting your cookie settings (where available) or browser controls.

5.2 Legitimate Interests

We may process information as necessary for our legitimate interests, such as:

• operating, maintaining, and improving the Website;
• understanding content performance and site usage;
• preventing fraud and securing the Website;
• measuring affiliate link effectiveness.

When we rely on legitimate interests, we consider and balance our interests against your rights and freedoms.

5.3 Legal Obligation

We may process data to comply with legal obligations (e.g., recordkeeping, responding to lawful requests).

5.4 Vital Interests / Public Task

These bases are unlikely to apply for our Website's typical activities, but may apply in unusual circumstances (e.g., urgent security incidents).

6. Sharing and Disclosure of Information

We may share information in the following circumstances:

6.1 Service Providers

We may share information with vendors who support our operations, such as hosting providers, security services, analytics providers, and similar partners. They are authorized to process information only as needed to provide services to us and are expected to protect it.

6.2 Affiliate Partners and Networks

When you click an affiliate link, tracking parameters may be shared with affiliate networks or the linked Third-Party Site so they can: attribute your click to our Website; determine whether a commission is earned; prevent fraud.

6.3 Legal and Safety Purposes

We may disclose information if we believe it is necessary to:

• comply with law or legal process;
• respond to lawful requests by public authorities;
• protect the rights, property, and safety of Frankrios LLC, our users, or others;
• detect, prevent, or address fraud, security, or technical issues.

6.4 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction, subject to applicable law.

6.5 No "Sale" of Personal Information (General Statement)

We do not aim to "sell" Personal Information in the ordinary sense (for money). However, some privacy laws define "sale" broadly to include certain data sharing for commercial benefit. If our use of third-party cookies or affiliate tracking could be considered a "sale" or "sharing" under applicable law, you may have opt-out rights described in Section 11 (California) and Section 12 (Other U.S. State Rights).

7. International Data Transfers

We are based in the United States, and our service providers (including analytics and affiliate partners) may operate in the United States and other countries. If you access the Website from outside the United States, your information may be transferred to and processed in countries with different data protection standards.

7.1 EEA/UK Transfers

If EEA/UK Personal Data is transferred to countries that do not provide an "adequate" level of protection under EU/UK law, we may rely on appropriate safeguards, such as: Standard Contractual Clauses (SCCs) approved by the European Commission (and the UK addendum where applicable); and/or other lawful transfer mechanisms recognized by applicable law.

8. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Policy, unless a longer retention period is required or permitted by law.

Examples:

• Server logs and security records: often retained for a limited period to detect abuse, maintain security, and diagnose issues.
• Analytics data: often retained in aggregated or pseudonymous form to understand Website performance over time.
• Affiliate tracking data: may be retained according to affiliate network rules (e.g., to validate commissions, handle disputes, and prevent fraud).

Where feasible, we may de-identify or aggregate data instead of retaining identifiable data.

9. Security Measures

We implement reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. Measures may include: access controls and least-privilege practices; monitoring for suspicious activity; secure configuration and patching of systems (as applicable); vendor risk considerations for service providers.

No method of transmission or storage is 100% secure. We cannot guarantee absolute security, and you use the Website at your own risk.

9.1 Data Breach Response

If we become aware of a security incident affecting Personal Data, we will take reasonable steps to investigate, mitigate harm, and comply with notification obligations under applicable law.

10. Children's Privacy (COPPA and Similar Laws)

The Website is not intended for children under 13, and we do not knowingly collect Personal Information from children under 13. If you believe a child under 13 has provided Personal Information to us, please send a written notice to our Company / Notice Address above so we can take appropriate action.

For users aged 13–17, the Website is intended for a general audience. Parents and guardians should supervise minors' internet use and instruct them not to provide Personal Information through communications.

11. California Privacy Rights (CCPA/CPRA Notice)

This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), applies to our activities.

11.1 Categories of Personal Information Collected (Examples)

Depending on how you use the Website, we may collect:

• Identifiers: IP address, cookie IDs, online identifiers.
• Internet or electronic network activity: browsing history on our Website, interactions, clicks, page views.
• Geolocation data: approximate location inferred from IP address.
• Inferences: general inferences about content preferences based on browsing activity (typically aggregated or pseudonymous).

We generally do not collect sensitive personal information (as defined by CPRA) for the purpose of inferring characteristics about you.

11.2 Purposes for Collection/Use

We collect and use Personal Information for the purposes described in Section 4, including operating the Website, analytics, and affiliate attribution.

11.3 "Selling" or "Sharing"

California law may define "sell" or "share" broadly. If our cookie-based analytics and affiliate tracking involves sharing identifiers with third parties for cross-context behavioral advertising, it may be considered "sharing" under CPRA. Where applicable, you may have the right to opt out.

11.4 Your California Rights

Subject to exceptions, you may have the right to:

• Know/Access: request the categories and specific pieces of Personal Information we collected, used, disclosed, or sold/shared.
• Delete: request deletion of Personal Information we collected from you.
• Correct: request correction of inaccurate Personal Information.
• Opt Out of Sale/Sharing: opt out of the sale or sharing of Personal Information (as defined by CPRA).
• Limit Use/Disclosure of Sensitive Personal Information: if we process it in a way that triggers this right (generally not applicable to typical site analytics).
• Non-Discrimination: not be discriminated against for exercising your rights.

11.5 How to Submit California Requests

You may submit a privacy request by sending a written request to our Company / Notice Address above. To help us verify your request, include: your name (if applicable), and sufficient details about your request and how you interacted with the Website (for example, device/browser details and approximate dates of visits).

Verification: We may request additional information to reasonably verify your identity. We will only use verification information for this purpose.

11.6 Authorized Agents

You may designate an authorized agent to make a request on your behalf. We may require proof of authorization and additional verification.

11.7 Do Not Sell/Share (Practical Note)

If we provide a "Do Not Sell or Share My Personal Information" mechanism on the Website, you can use it. If not, you can still make an opt-out request by mail to the address above, and you can also control cookies via browser settings.

12. Other U.S. State Privacy Rights

Depending on your U.S. state of residence (e.g., Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others with privacy laws), you may have rights similar to those described for California, such as: access and confirmation of processing; correction and deletion; data portability; and opt-out of targeted advertising, certain profiling, or certain types of data sharing. Where applicable, you may submit requests by writing to our Company / Notice Address above. We will respond as required by applicable law.

13. Data Subject Rights (EEA/UK/Switzerland)

If you are located in the EEA, UK, or Switzerland, you may have the following rights, subject to limitations and exceptions:

• Right of Access: obtain confirmation that we process your Personal Data and access to it.
• Right to Rectification: correct inaccurate or incomplete Personal Data.
• Right to Erasure ("Right to be Forgotten"): request deletion in certain circumstances.
• Right to Restrict Processing: request limitation of processing in certain circumstances.
• Right to Data Portability: receive certain data in a structured, commonly used format.
• Right to Object: object to processing based on legitimate interests or direct marketing (where applicable).
• Rights related to Automated Decision-Making: we do not typically engage in automated decision-making producing legal or similarly significant effects; if we did, you could request information and safeguards.

13.1 How to Exercise EEA/UK Rights

Submit a written request to our Company / Notice Address above. We may request additional information to verify your identity. You also have the right to lodge a complaint with your local data protection authority.

14. Do Not Track Signals

Some browsers offer a "Do Not Track" ("DNT") setting. There is no universally accepted standard for how to respond to DNT signals. Unless required by law, we do not commit to responding to DNT in a particular way. You can control cookies through your browser settings and other tools described in Section 3.4.

15. Third-Party Links, Embedded Content, and Social Features

The Website may contain: links to Third-Party Sites (including affiliate links); embedded content (e.g., videos, widgets); social media sharing tools. These third parties may collect information about you through their own technologies, including cookies, pixels, and identifiers, subject to their own privacy policies. We encourage you to review their policies before interacting.

Example: If a page includes an embedded video, the video provider may collect usage data when you play it, even if you do not click away from our Website.

16. Affiliate Link Tracking (More Detail and Examples)

Because the Website is supported through affiliate marketing, link tracking is a core feature.

16.1 What May Be Collected

When you click an affiliate link, the link may include parameters such as: a click ID or referral code; the page you came from (referrer); timestamp and device/browser signals. These parameters help affiliate partners determine whether a commission should be paid to us.

16.2 What We Typically Do Not Receive

In many affiliate programs, we do not receive your full payment details (such as credit card numbers). Purchases occur on Third-Party Sites. What we receive is often limited to: confirmation that a purchase occurred after a click; basic order metadata (sometimes product category and an order value range); commission amount (or eligibility status). The exact data shared depends on the Third-Party Site or affiliate network.

16.3 Practical Example

You read a "top picks" article and click a product link. You land on a retailer site. The retailer/affiliate network sets a cookie that notes the click came from our Website. If you buy, the network may report a conversion to us, and we may receive a commission.

17. Policy Changes

We may update this Policy from time to time to reflect changes in technology, legal requirements, or our practices. When we update it, we will revise the Last Updated date at the top.

If changes are material, we may provide additional notice where required by law (for example, via a prominent notice on the Website).

Your continued use of the Website after the updated Policy becomes effective indicates your acknowledgment of the updated Policy.

18. Data Protection Officer / Privacy Contact

Frankrios LLC designates the following point of contact for privacy matters (sometimes referred to as a "Data Protection Officer" contact for convenience, even if not legally required in all circumstances):

Privacy Contact (Frankrios LLC)

Please send written privacy inquiries, data subject requests, or complaints to the address above.

19. Glossary

• Affiliate Link: A link that can generate compensation to us if you take a qualifying action on a Third-Party Site.
• Aggregated Data: Data combined in a way that does not identify an individual.
• Cookie: A small file stored on your device to remember information about your visit.
• Controller: Under GDPR/UK GDPR, the entity that determines the purposes and means of processing Personal Data.
• Processor: Under GDPR/UK GDPR, an entity that processes Personal Data on behalf of a controller.
• Personal Data / Personal Information: Information that identifies or can reasonably be linked to an individual or household.
• Third-Party Site: A website or service not controlled by Frankrios LLC.

20. Printable Copy Notice

This Policy is intended to be readable and printable. We encourage you to save or print a copy for your records.